Design Thinking Process

Empathize

Survey

Following an analysis of 99 surveys, we have chosen to conduct in-depth interviews with 20 respondents.

Insight: Users prefer a simple, intuitive interface that requires minimal input and avoids overwhelming them with options.

Interview

Following an analysis of 99 surveys, we have chosen to conduct in-depth interviews with 20 respondents.

Synthesis of User Insights

Affinity Diagram

The affinity diagram was used to synthesize and organize insights gathered from user interviews to better understand common themes and issues related to the AI travel planner.

Competitive Analysis

The competitive analysis highlights key areas where our AI travel planner can excel by these feature. By addressing these aspects, we can create a superior travel planning experience that stands out in the market.

Define

Persona

Consolidating our key insights revealed a primary user persona with specific needs and preferences for travel planning.

Context Scenario

This Context Scenario describes how Sarah uses the AI travel planner in a specific situation, highlighting her needs, tasks, and challenges.

Key Path Scenario

This Key Path Scenario outlines the critical steps Sarah takes to book a flight, focusing on essential interactions and features that contribute to her success.

Story Boarding

This storyboard provides a visual representation of a Anna’s interaction with a product or service.

Ideation

Task Flow

It is a detailed visual representation that outlines the steps and interactions required for a user to complete The task “Get the Travel Plan”

User Flow

Prototype

Sketch

Lo-Fi Wireframes

MPV Design

Design System

Test

Usability Studies

Findings

conducted two rounds of usability studies. The first study identified key issues, guiding the design from wireframes to mockups. In the second round, I refined the design by improving the UI and adding features like customization options, and a search section, based on user feedback.

Implementing Feedbacks

Takeaways